The show promises to be magnificent. The press was only allowed to see a few excerpts before its release, but who does not know the photos of Yann Arthus-Bertrand's Earth from the sky? Here they come alive, slowly revealing the splendor of our common home and the damage we inflict upon it. Even these are beautiful - everything is beautiful seen from above! The paradox is assumed by the director, who promises that the comment, fed by scientific data, will bring us back to reason and invite to the sharing. "We open a few tracks, and the last word of the film is" together "", underlines it. -he.
The approach seems sincere: the businessman François-Henri Pinault, boss of the PPR group, gave ten million euros for the film to be free, and his carbon footprint offset. "The release will take place on June 5, World Environment Day, on all media at the same time, announces the producer Luc Besson: television, Internet, cinema and DVD at cost price, big screen in open air in several cities of France and even of the world ... "Yes, but ...
After the one worn by Al Gore (2), the one produced by Leonardo DiCaprio (3) and many others, do not we risk the overdose of eco-friendly films? For Agnès Rambaud, consultant, who has projected a lot at seminars in business, "without a debate to open on local solutions, these films can provoke denial, feeling of helplessness and rejection of the problem." But Home also wants to make an exception: for its promoters, going to see it will be, in itself, a militant act. "Let's send a signal, they propose.Our dream is to show governments and manufacturers that a maximum of people have saw Home and say, "We know, we would like that to change." "Starting with the easiest: acting for the planet watching a movie?
Home, by Yann Arthus-Bertrand, is produced by Elzévir Films and EuropaCorp, with the support of the PPR group. The possible profits and copyrights of the associated book, published in La Martinière, will be paid to Yann Arthus-Bertrand's association for the protection of the environment, GoodPlanet
1. The Earth from the sky, an aerial portrait of Yann Arthus-Bertrand's planet (La Martinière, 2005).
2. An Inconvenient Truth by Davis Guggenheim (2006).
3. The 11th Hour of Nadia Conners and Leila Conners Petersen (2007).